The Local Trio Behind the 'Call Rafi!' Billboards in Phoenix


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They are all Phoenix locals who didn't go to school for marketing, relying on their skills and deep knowledge of the community to break through.

Ernie Rivas, creative director, Rich Yado, marketing director, and Gabriel Trujillo, head of marketing content, are the three men behind the "Call Rafi!" They are based in Phoenix, Arizona.

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